Why Taking a free Kimberley cruise ended up being very embarrassing

In a recent blog, ‘Why Should I book my Kimberley Cruise with you‘ I mentioned that having experienced one of the cruise vessels I subsequently chose not to promote their ship. Eventually I took that operator off my website altogether and I have not booked it since. A few people have asked me to name that operator however it wouldn’t be right for me to say.

I can however provide more detail about that cruise and explain why I made that decision.

Some background first. Many people assume that travel agents spend most of the year on free trips. The purpose of such a trip (called familiarisation) is to educate agents about particular products and destinations. Another word for these trips is “educational’. It is supposed to be about getting to know the product that you are going to be recommending to your customers.

I took this cruise during the peak cruise season for the Kimberley and of course the coast was amazing as always – the Kimberley coast never disappoints. However after the cruise, sitting on my flight back home, I was really troubled. When I arrived home I confessed to my husband – “I really don’t think I can promote this boat”.

Kimberley cruises are not cheap to say the least; prices “not for the fainthearted” I often say. I’ve written another blog about why if you’d  like to read it – Why are Kimberley cruises so expensive.

Now I understand why that is so when I recommended it’s got to meet my standards; sadly this one did not.

I understand, and like, that some ships are more intimate, more informal than others and that’s great. Most Australian (and New Zealand) passengers don’t want stuffy formality. But the line between informality and unprofessionalism should be clearly understood.

So after discussions with my husband I gave my honest feedback on these issues even though I felt awful doing it. Unfortunately it was not well received; as far as they were concerned I had received a free trip and I owed them an unqualified recommendation. Their refusal to acknowledge any fault was another warning signal. The subsequent e-mail and telephone exchanges were very uncomfortable to say the least!

As I said, this company is no longer on my website. We work with over a dozen other Kimberley cruise operators whose standards and professionalism I am happy to acknowledge. In the interest of fairness there are several other operators that we do not work with, but this is often for commercial reasons only.

Another operator that we were never interested in working with was Ahoy Buccaneers. Whilst I was never offered a trip on this ship their style of communication reminded me of this other operator too much and we stayed away and my suspicion about them was subsequently proven right when they went into liquidation and many people lost their money.

With over thirty years’ experience in the travel industry I take my responsibilities seriously. I have a duty of care to ensure that I take the time to learn the interests and abilities of my clients and make my recommendations for their Kimberley cruise accordingly. But more importantly I have a duty of care to ensure that I only represent safe and professional operators. For most people a Kimberley cruise is a once in a lifetime experience – there is absolutely no room for ‘she’ll be right mate’!